Accelerated Mobile Pages, or AMP, has been a controversial project since its debut. The need for the framework has been clear: the payloads of mobile pages can be just insane, what with layers and layers of images, Javascript, ad networks, and more slowing down page rendering time and costing users serious bandwidth on metered plans. […]
View More Answering its critics, Google loosens reins on AMP projectCategory: mobile web
Google’s mobile-first search index has rolled out to a handful of sites
Just over a year ago, Google announced a major change to the way its search index will rank sites: it will go mobile-first. As the company explained at the time, Google’s algorithms will eventually primarily use the mobile version of a website’s content to rank its pages, to understand structured data, and to show snippets from the site in its search results. This week, Google said… Read More