What happens when internet subcultures get discovered by the masses

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

If we’ve learned anything from the Ken Bones and Chewbacca moms of the internet, or the graveyard of expired memes collecting virtual dust in an online database, it’s that viral fame is often fleeting. But every now and then, a weird little subculture starts trending and doesn’t stop. 

Over the past decade or so, attention from the outside world has caused internet subcultures once considered niche — like the furry fandom and the Neopets and DIY communities — to transition from underground to mainstream. But when a community goes viral, what happens next? Read more…

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Chrissy Teigen misses her Neopets very much

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Yesterday, the world was shocked when The Outline dropped a bomb on us.

Neopets, the beloved virtual pet website of the 2000s, was run by Scientologists.

Naturally, when the news broke across the web, Queen of the Internet, Chrissy Teigen had something to say.

but there was medicine https://t.co/7i4wlNieT7

— christine teigen (@chrissyteigen) April 19, 2018

Sure, the Scientology website says that they do use medicine in cases of actual illness and are just against recreational drug use. But many might doubt their definition of “actual illness.” Read more…

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