18 classic viral videos that will always be hilarious

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

Long before Vine and Instagram, sites like Newgrounds, eBaum’s World, and of course YouTube were the breeding grounds for viral video legends. 

The viral video market has sadly taken a greedy turn for the worst. Thankfully, we can still look back on the iconic viral videos that set a standard for internet greatness. 

It’s been years since these videos first premiered, but they’ve never faded from our hearts or minds. Read more…

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What happens when internet subcultures get discovered by the masses

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

If we’ve learned anything from the Ken Bones and Chewbacca moms of the internet, or the graveyard of expired memes collecting virtual dust in an online database, it’s that viral fame is often fleeting. But every now and then, a weird little subculture starts trending and doesn’t stop. 

Over the past decade or so, attention from the outside world has caused internet subcultures once considered niche — like the furry fandom and the Neopets and DIY communities — to transition from underground to mainstream. But when a community goes viral, what happens next? Read more…

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Jokey Tinder profiles are ruining the internet (and online dating, for that matter)

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

I remember the halcyon days of the internet when jokey Tinder profiles elicited a genuine chuckle. 

Those days are long gone. 

Six years after Tinder first launched, the internet is flooded with people’s thinly veiled attempts to achieve viral fame through their, let’s be honest, mildly-amusing-at-best Tinder profiles.

Back when Tinder was still a relatively newfangled concept, we hopeful, hapless daters were getting to grips with the new app like toddlers trying to walk. Every once in a while, someone’s earnest attempt to make themselves stand out from the crowd on the app would be shared into our feeds or timelines, inviting the mirth of fellow internetters. But, somewhere along the way, something changed. And, not for the better.  Read more…

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Overly Attached Girlfriend: A retrospective

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

It’s been over six years since Laina Morris uploaded “JB Fanvideo” to YouTube. 

The clip, which shows Morris performing a parody version of Justin Bieber’s 2012 song “Boyfriend,” was originally intended as an attempt to win an online contest. (Bieber, who was launching a new fragrance called “Girlfriend,” had invited fans to submit their best riffs on his track.) 

Morris didn’t win the contest, but that’s beside the point. No one remembers who won the contest. Instead, Redditor yeahhtoast posted a screenshot and a link to her video to Reddit, where it quickly blew up. “I posted the video the night of June 6th, 2012 and realized it was getting a lot of attention before I went to bed that night,” Morris said in an interview. “I stayed up late with one of my roommates reading comments on YouTube and Reddit.” Read more…

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The only good thing left on Facebook is private meme groups

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

We are in the golden age of Facebook meme groups. 

Scrolling through my feed has become a stressful, tiresome experience. But in the sea of very lukewarm takes and endless airport check-ins, there are a few beacons of light: spicy meme groups. In these private groups, memes go underground and get weird. 

Incredibly niche meme groups are one of the few redeemable parts of the site — many of the groups, although closed, have thousands of members who all enjoy intensely specific content. Dubbed “Weird Facebook,” the groups’ absurdist humor and stupid jokes brought the social network back from its deathbed.  Read more…

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Remembering Advice Animals, one of the internet’s first viral memes

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

Today’s internet is an endless buffet of memes. Bountiful GIFs, viral videos, and an innumerable amount of tweets are bestowed upon us on a daily basis. But before that wide and glorious selection was available to us, there was really only one entree on the table: Advice Animals.

Remember Advice Animals? Those early internet memes like Scumbag Steve and the Overly Attached Girlfriend, that consisted of a picture and two lines of text delivering a rudimentary joke. In 2006, these guys started spreading snarky jokes, embarrassing stories, and musings. They positively dominated sites like Reddit, Tumblr, and 4Chan in the late aughts.  Read more…

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Elon Musk was once tech’s angel. Now he’s an overplayed meme.

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

In the space of a few short months, Elon Musk has gone from being the internet’s tech darling to one of the most parodied personalities online.

Up until this spring, Musk was more or less well liked. Sure, his employees were reportedly working mandatory overtime, but his anti-union stances were overlooked because hey, he launched a car into space! His company’s egregious record of under-reporting workplace injuries was glossed over because he started dating Grimes after shooting his shot with an adorably nerdy pun. Elon Musk was the manic pixie dream boy of tech: He was deeply problematic, but it was easy to ignore because he was just so quirky.  Read more…

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Local Twitter is the extremely basic rebuttal to your snobby and toxic Twitter feed

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

For every big city Twitter user complaining about the subway or crowded rooftop bars, there’s a small town resident offering a glimpse into a much simpler life.

Welcome to “local Twitter,” or tweets from teens and young adults who use the platform to share pure and uncomplicated thoughts.

Identifying what classifies a tweet as local can be difficult, because much of local Twitter is about a feeling invoked from a statement, paired with a complete lack of self-awareness or innocence. Local Twitter has roots in the suburbs but as Taylor Lorenz for the Atlantic points out, you don’t need to live in one to participate because “local Twitter has more to do with what you tweet than where you live.”  Read more…

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How one company reshaped — and kind of ruined — the viral video landscape

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

Jukin Media is like an internet mob boss.

With nearly 50,000 videos in their library, it owns a huge chunk of the viral videos on the internet, and it decides who gets to share those clips — and they don’t come cheap. Yet you’re probably blissfully unaware of the company that’s behind the scenes pulling the viral strings.

As a company, what Jukin does is relatively simple: It finds undiscovered videos, buys them or strikes a revenue share from the owners thirsty for viral fame or money. It then licenses the clips for rebroadcast — to everyone from the local news to highlight reel shows on MTV.  Read more…

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