Snap showed off a new update to it’s fabled Snap Spectacles today. They’re new, but only sort of, and it’s not clear that they’ve learned much since the glasses first debuted in fall of 2016. The changes they did make with V2 (water-proofing, higher-def video, slightly updated design) have fundamentally been tweaks towards perfecting a […]
View More Snap’s updated Spectacles are doubling-down on an unfulfilled visionCategory: Snap
Snapchat now lets advertisers sell products directly through Lenses
This week Snapchat is rolling out Shoppable AR, a new feature that makes it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on top of the Sponsored Lenses the service rolled out in late-2015, which let advertisers create branded filters, bringing product placements to selfies. Now companies can essentially […]
View More Snapchat now lets advertisers sell products directly through LensesSnap launches new features for Lens Studio
At the end of last year, Snap introduced Lens Studio, a platform that allows developers to create AR lenses for Snapchat. Today, the company is announcing new features for Lens Studio, including seven brand new templates for the creation of face lenses. Before now, only World Lens creation was available to everyone within Lens Studio, […]
View More Snap launches new features for Lens StudioSnap introduces group video calls for up to 16 people
Snapchat has today introduced a new group video chat feature, letting users chat with up to 16 of their closest friends. If users need more people in the chat (which, for those of us who have large conference calls, sounds awful!), Snap is also offering group voice calls with up to 32 participants. The feature […]
View More Snap introduces group video calls for up to 16 peopleSnap reportedly bought its very own 3D game engine
Snapchat’s parent company bought a web-based 3D game engine startup out of the UK this past May, Business Insider (paywalled) reports. PlayCanvas is a development tool focused on letting people easily design rich 3D environments. Unlike products from companies like Unity and Epic Games, PlayCanvas’s game engine was entirely browser-based and was optimized to run […]
View More Snap reportedly bought its very own 3D game engineSnapchat’s new feature is aiming to turn Snap Map into a next-gen newsfeed
Snapchat may still be getting a lot of heat for their redesign, but the company is continuing to devote resources to build out Snap Map, the map-based feature it introduced last year. A new feature called Map Explore will let you thumb through Snap Map updates in a more methodical way, so that you can see […]
View More Snapchat’s new feature is aiming to turn Snap Map into a next-gen newsfeedRihanna calls out Snapchat for tone-deaf ad that made light of domestic violence
Rihanna is not happy with Snap for the tone-deaf ad the company let run on Snapchat. A couple of days ago, an advertisement on Snap appeared that alluded to Chris Brown’s violent assault on Rihanna back in 2009. The advertisement, which was for a game called “Would You Rather,” asked if people would “rather slap […]
View More Rihanna calls out Snapchat for tone-deaf ad that made light of domestic violenceThird-party AR lenses will appear in Snapchat’s main carousel soon
After leading by example for quite a while, Snap is going to start putting AR lenses built by third-party creators front-and-center in the Snapchat app. The move, first reported by Mashable, will bring creator content to the main stage. While thi…
View More Third-party AR lenses will appear in Snapchat’s main carousel soonThird-party AR lenses will appear in Snapchat’s main carousel soon
After leading by example for quite a while, Snap is going to start putting AR lenses built by third-party creators front-and-center in the Snapchat app. The move, first reported by Mashable, will bring creator content to the main stage. While thi…
View More Third-party AR lenses will appear in Snapchat’s main carousel soonThird-party AR lenses will appear in Snapchat’s main carousel soon
After leading by example for quite a while, Snap is going to start putting AR lenses built by third-party creators front-and-center in the Snapchat app. The move, first reported by Mashable, will bring creator content to the main stage. While thi…
View More Third-party AR lenses will appear in Snapchat’s main carousel soonSnapchat is reportedly testing a new tagging feature
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Instagram and Facebook are no longer the only places you can tag your friends in embarrassing photos.
Snapchat has confirmed to TechCrunch that it is testing a new feature that allows users to tag others in photos and videos.
The feature was first disclosed by Twitter user Matt Rappaport on Thursday.
You can finally TAG people and instantly add them on @Snapchat FOR THE WIN!!!!
h/t @Dana_Digital
cc: @MattNavarra @Shonduras @cyreneq @salliasnap @AndyMBurgess @chrismonachino @MEGra18 @kerrymflynn @samsheffer @MosheIsaacian @JoshConstine @Kantrowitz @CaseyNewton pic.twitter.com/p6Z0XJthfd
— Matt Rappaport (@nyactor) March 8, 2018 Read more…
More about Snapchat, Snapchat Stories, Snap Inc, Snap, and Tech
View More Snapchat is reportedly testing a new tagging featureSnap is reportedly laying off around 100 employees
Snap is laying off around 100 employees that are part of its engineering staff, according to multiple reports from CNBC and Cheddar. The company expects to lay off as much as 100 people in the engineering department, according to those reports. It’s another sign of potentially re-aligning efforts as it looks to remake itself into something that’s differentiated from products… Read More