What’s the cost of buying users from Facebook and the other ad networks?

This post reveals the cost of acquiring a customer on every ad channel my agency has tested.

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Snapchat reportedly announcing new gaming platform in April

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If a new report is correct, you could soon have the option of playing a smattering of mobile games on Snapchat in between all of those goofy snaps you take of your dog barking at its own shadow. 

The news comes from Cheddar, which reports that Snapchat will announce the platform, codenamed “Project Cognac,” at its partner summit on April 4 in Los Angeles. Cheddar also reports having seen an invitation for the event (I assume mine was lost in the mail) that features the slogan, “Less talk. More play.” 

Snapchat hasn’t publicly commented on the report; Mashable has reached out for further details as well.  Read more…

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TwitSnap? Twitter launches new camera feature to demote text

Twitter is rolling out the redesign to its camera feature TechCrunch reported on a month ago that’s designed to let you capture photos, videos, and live footage and connect them to global conversations. Starting today when you swipe left from the Twitter timeline, you’ll get the new camera that’s no longer buried in the tweet […]

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Instagram is now testing a web version of Direct messages

Insta-chat addicts, rejoice. You could soon be trading memes and emojis from your computer. Instagram is internally testing a web version of Instagram Direct messaging that lets people chat without the app. If, or more likely, when this rolls out publicly, users on a desktop or laptop PC or Mac, a non-Android or iPhone or […]

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German antitrust office limits Facebook’s data-gathering

A lengthy antitrust probe into how Facebook gathers data on users has resulted in Germany’s competition watchdog banning the social network giant from combining data on users across its own suite of social platforms without their consent. The investigation of Facebook data-gathering practices began in March 2016. The decision by Germany’s Federal Cartel Office, announced […]

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Snapchat shares soar as it stops losing users, shrinks losses in Q4

Snapchat isn’t growing again, but at least it didn’t hemorrhage any more users in its Q4 earnings report. The company stayed flat at 186 million daily users after falling from 191 million in Q1 to 188 million in Q2 to 186 million in Q3. It exceeded an expected quarterly count of 184.2 million user, though 186 […]

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Snapchat’s Android usage keeps falling but rebuild tests well

Snap has finally begun publicly testing the engineering overhaul of its slow and buggy Android app that for years has cost Snapchat users. Promising early results and reduction in app startup time could help Snapchat fix its growth problem after daily active users sank in Q2 and Q3 before staying put at 186 million in […]

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Online platforms still not clear enough about hate speech takedowns: EC

In its latest monitoring report of a voluntary Code of Conduct on illegal hate speech, which platforms including Facebook, Twitter and YouTube signed up to in Europe back in 2016, the European Commission has said progress is being made on speeding up takedowns but tech firms are still lagging when it comes to providing feedback […]

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Digital influencers and the dollars that follow them

Sunny Dhillon Contributor Sunny Dhillon is a partner at Signia Venture Partners. More posts by this contributor Security tokens will be coming soon to an exchange near you Amazon’s next conquest will be apparel Animated characters are as old as human storytelling itself, dating back thousands of years to cave drawings that depict animals in […]

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