Snap is under NDA with UK Home Office discussing how to centralize age checks online

Snap is under NDA with the UK’s Home Office as part of a working group tasked with coming up with more robust age verification technology that’s able to robustly identify children online. The detail emerged during a parliamentary committee hearing as MPs in the Department for Digital, Culture, Media and Sport (DCMS) questioned Stephen Collins, […]

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Snapchat shares soar as it stops losing users, shrinks losses in Q4

Snapchat isn’t growing again, but at least it didn’t hemorrhage any more users in its Q4 earnings report. The company stayed flat at 186 million daily users after falling from 191 million in Q1 to 188 million in Q2 to 186 million in Q3. It exceeded an expected quarterly count of 184.2 million user, though 186 […]

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Snapchat’s Android usage keeps falling but rebuild tests well

Snap has finally begun publicly testing the engineering overhaul of its slow and buggy Android app that for years has cost Snapchat users. Promising early results and reduction in app startup time could help Snapchat fix its growth problem after daily active users sank in Q2 and Q3 before staying put at 186 million in […]

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BowWOW: Snapchat just released dog-friendly lenses

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That most modern of dilemmas — not being able to employ the full algorithmic might of Snapchat lenses on your canine companion — has finally been resolved. 

That’s right, as of Monday, the feature that you historically used to make yourself look like your dog can now be used to make your dog look like … well, lots of weird stuff. Like, for example, that it has a butterfly on its nose. 

Importantly, these are not human filters that just so happen to work on your pup. Rather, the new lenses are specifically intended to be dropped on dogs, and can do exciting and groundbreaking things like digitally add glasses to you pooch. Or a pizza.  Read more…

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Snap launches a certification program for AR shops to craft branded lenses

Snap has announced a partner program intended to make it easer for brands to get on board with — and pay for — its augmented reality ‘lenses’ by helping advertisers find certified AR shops to craft the digital product placements on their behalf. The move follows the visual messaging platform opening up lenses, almost a […]

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Snap is being probed over its IPO because some investors are salty about losing money

Here’s something I didn’t expect to read today. The U.S. Justice Department and Securities and Exchange Commission has subpoenaed Snap for details on its IPO apparently in connection with a lawsuit from disgruntled shareholders who claim the company played down its rivalry with Instagram. Reuters first reported on the subpoenas which Snap has confirmed. Precise details […]

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Snapchat launches Bitmoji merch and comic strips starring your avatar

Snapchat is doubling down on its biggest differentiator by turning its personalized avatar Bitmoji into a revenue stream and a new source of content. Snapchat is launching a Bitmoji merchandise store you can customize with you and your friends’ cartoonified faces, Bitmoji Stories comic strips featuring you and friends’ avatars in fun scenes, and a […]

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