Facebook’s bleeding users by the millions in the United States, a new study by Edison Research claims.
The silver lining, though? Most of those users are switching to Facebook-owned Instagram.
Edison Research’s new “The Infinite Dial” study, which looks at digital media consumer behavior in America, has concluded that Facebook now has about 15 million users fewer in the U.S. than it had in 2017.
This might not be visible in Facebook’s quarterly earnings reports, which have shown tremendous growth in that period. In January, Facebook reported it had 2.32 billion monthly active users, a 9% increase year-over-year. But those are global numbers, and Edison Research’s study looks only at users in the U.S., as explained by Edison president Larry Rosin in an interview with Marketplace. Rosin also says that their definition of “usage” may be different than Facebook’s. Read more…
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