Customized cash back could be the best thing to happen to millennials’ credit cards

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If you don’t have 3-D printed shoes and your own personal emoji, are you even really living? The millennial generation has made customization the new norm — and that’s a good thing. Rather than conform to a one-size-fits-all formula, this generation expects a multitude of choice right at their fingertips, whether it’s shopping online, scrolling through a dating app, or deciding what to order on their lunch app. 

Customization has also fueled the rise of smart technology. Innovations like smart thermostats and remote pet monitors give you greater control over your life, with the ultimate goal of making everyday things work more intelligently for you. Of course, this outlook also applies to money. Read more…

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