Diet Coke’s new redesign is a total departure from its old look

Would a new can design and flavors like “Feisty Cherry” or “Twisted Mango” convince you to drink Diet Coke? The Coca-Cola Company sure hopes so.

The brand announced Wednesday that it’s done a total design overhaul for the diet soda, featuring thinner cans and bright designs for its new flavor offerings. In addition to mango and cherry, the new line also includes “Zesty Blood Orange” and “Ginger Lime.” Don’t worry: The classic Diet Coke recipe will remain the same.

As for those fancy new cans, the announcement notes they’re “the same shape and size DASANI Sparkling fans know and love,” a design choice (we suspect) meant to position Diet Coke as a semi-healthy choice. Read more…

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