Facebook is getting in on the movie ticket battle royale

In AMC‘s continuing quest to invigorate moviegoing and destroy MoviePass, the company has now joined up with Facebook to offer users another ticket-purchasing option, Deadline reports.

Starting soon, Facebook users will see a Movies tab on their home pages with options to buy tickets through AMC, Fandango, or Atom Tickets. The idea is to capitalize on the fact that people are already browsing Facebook and would readily buy movie tickets there rather than opening a new app or browser.

“From the very beginning of online ticketing availability, it’s been our goal to make the process as simple and accessible as possible for all of our guests, and we are thrilled to further this endeavor through our partnership with Facebook, which continues to expand our guests’ choices on where they purchase tickets,” said Stephen Colanero, Chief Marketing Officer, AMC Theatres. Read more…

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