Facebook is testing augmented reality ads in the News Feed

You’ll soon be able to try on sunglasses and buy them without ever leaving your Facebook app.

The social media company announced Tuesday that it’s beginning to test augmented reality advertisements in the News Feed. 

For the uninitiated, augmented reality (AR) is a technology that overlays digital images onto real world objects. For example, when people play Pokemon Go on their smartphone, the technology that visually superimposes Pokemon on their street corner is considered AR.

More about Business, Facebook, Advertising, Ads, and Brands