Facebook users in the UK will now see who paid for the political ads in their feed

The words Facebook and political ads, when used in the same sentence, don’t exactly have a positive ring to them. Remember the 2016 U.S. presidential election, the Brexit referendum, and the Cambridge Analytica scandal, anyone? 

But now, the political ads in your Facebook feed are about to become more transparent and easier to decode, according to Facebook. 

It’s rolling out a new set of ad tools in the UK so that political ads on the platform will be accompanied by a “Paid for by” label. So you won’t have doubts about who’s really talking to you. 

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