Fitbit Ace is a fitness tracker for kids

Fitbit is targeting a new kind of customer, one that probably isn’t even old enough to have a gym membership.

The new Fitbit Ace is a fitness tracker meant for children eight and older. Since kids aren’t likely to be setting fitness goals and checking out line graphs of their progress, the real customer is the parent, who may have an interest in using a wearable to better measure their kids’ health.

There are plenty of statistics to give them reason to be concerned. Recent federal data shows the rate of childhood obesity in the U.Swent up from 14 percent to 18.5 percent over the last 20 years. Worldwide, the rate of obesity has tripled since 1975, according to the World Health Organization. Read more…

More about Health, Kids, Fitness, Fitbit, and Fitness Tracker