Goodbye to the peak LaCroix era

LaCroix enjoyed a long stint as the darling of the carbonation community, but all good things must come to an end.

The drink rose to fame thanks to its astonishing range of flavors, its ugly-but-unforgettable design, and how fun it is to say “pamplemousse.” The sparkling water starred in dozens of fawning rankings, thinkpieces, and tweets. 

Remember the LaCroix label generator? That was the good stuff.

But all reigns must end, and it seems that LaCroix’s is on the decline. In recent months, a curious wave of anti-LaCroix jokes have made their way through Twitter — a sign that the anti-LaCroix lobby is growing stronger. Read more…

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