Grimes is here to actually make you feel good about owning a Mac

Apple has a new ad campaign for the Mac. 

Titled “Behind the Mac,” the ads — four in total — show creatives doing wonderful things on their MacBook computers. 

The apps feature legally blind photographer Bruce Hall, app developer and entrepreneur Peter Kariuki and musician Grimes, all of which share a story of how their Mac helps them do their magic. The fourth ad is a combination of the three other ads, with many more Mac users shown using their computers in a variety of scenarios. 

The campaign doesn’t appear to be designed to bolster the sales of any particular model; in fact, many of the computers seen in the ads are old MacBook models, including a white 2009 MacBook — see below.  Read more…

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