Gwyneth Paltrow’s Goop to pay $145,000 in settlement over vaginal egg claims

Purveyor of the wacky and questionable, Goop, has agreed to pay $145,000 to settle allegations it made unscientific claims on three of its products.

The consumer protection lawsuit targeted the $66 Jade Egg and the $55 Rose Quartz Egg, which are still available for sale.

According to Goop’s claims, inserting these egg-shaped stones into one’s vagina for a period of time would help balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control.

Also named in the suit was the $22 Inner Judge Flower Essence Blend, essential oils purported to help depression when taken orally or added to bathwater. Read more…

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