Maybelline deletes tweet about abandoning Snapchat for Instagram

Maybe it’s a joke? 

Makeup company Maybelline — arguably most famous for its slogan “Maybe she’s born with it. Maybe it’s Maybelline” — says it’s actually happy with using Snapchat after an earlier tweet questioned its future on the app.  

Here’s what we know happened:

As attention gravitated toward Kylie Jenner admitting she doesn’t open Snapchat anymore, Maybelline followed the confession with this tweet:

Image: screenshot by margot grabie

Yeah, in a post-Snapchat redesign world, the makeup brand was asking its 665,000 followers on Twitter if it should still use the app. According to the tweet, Maybelline’s channel’s views had already dropped “dramatically.” Read more…

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