Nielsen backs up Netflix’s big ‘Bird Box’ viewer claims with seriously impressive data

It looks like Bird Box is the massive hit that Netflix says it is.

Nielsen, which measures viewer ratings of television shows and now some streaming services, backed up Netflix’s bold claims about Bird Box‘s popularity, Variety reported Tuesday. Within the first seven days of its release on Netflix, Nielsen reports that it was watched by 26 million viewers in the U.S. alone.

Netflix reported that in that seven day span, Bird Box had been viewed by 45 million accounts around the globe. Unfortunately Nielsen only looks at U.S. data for Netflix, so we can’t fully confirm Netflix’s claim, but it doesn’t seem unreasonable given the U.S. numbers. Read more…

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