Snapchat is starting to look a lot like Netflix

Snapchat just took a big step forward in its bid to reinvent TV.

The company announced a new lineup of original shows, both scripted and unscripted, that will debut on Wednesday. The shows, now branded as “Snap Originals,” will be promoted prominently within the app and will receive prominent placement in Snapchat’s Discover section.

Though Snapchat has been investing in original shows for more than a year, this new lineup is the company’s most ambitious yet. It marks the first time there have been scripted, serialized shows and the first time the company is making significant changes to its core app to promote the shows.  Read more…

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