‘Solo: A Star Wars Story’ partners with the best brand possible: Solo cups

There is no victory sweeter than landing a great branding partnership.

Lucasfilm announced Tuesday that it will be partnering with six different companies to promote the release of Solo: A Star Wars Story, including Denny’s, Nissan, Esurance, General Mills, Symantec, and (best of all) Solo cups.

The partnership between Solo and Solo is probably one of the more obvious brand pairings of the past 100 years, and it’s even better than it looks on the surface. While Solo was still under wraps, its codename was Red Cup, a reference to the iconic red Solo cup – a common feature at parties, family gatherings, and lazy peoples’ homes. Read more…

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