For serious football fans, there’s no more prized (or pricey) ticket than the Super Bowl. But that ticket also often comes with a lot of the unknowns that accompany traveling to a massive event in an unfamiliar stadium and city.
StubHub thinks the solution to that uncertainty may be augmented reality. The eBay-owned company plans to introduce an augmented reality feature to its app that allows potential Super Bowl goers to get an up-close look at Minneapolis’ U.S. Bank Stadium.
Beginning next week, people looking to purchase Super Bowl tickets via StubHub’s iPhone app will see a new “AR” option that lets them bring up a 3D model of the stadium and its surrounding area. The idea, according to StubHub CTO Matt Swan, is to give ticket-buyers a way to better plan their Super Bowl experience well before they ever set foot in Minneapolis. Read more…
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