Swiping sucks and even the dating industry knows it

Your finger flits through face after face as you amass matches like collectors’ items left to gather dust on a forgotten shelf. You swipe, you match, you…never speak to them. So goes the interminable revolving door of online dating. 

Why so cynical, you may well be wondering? I, like many online daters, have been swiping for years. Whenever I find myself in need of a thumb-twiddling activity, I fire up Tinder and Bumble and aimlessly trawl through a bottomless pit of faces. I fling messages at a few of the matches I fancy, but things usually fizzle out after an initial flirtation. I stockpile matches like they’re going out of fashion, but when it comes to actual meaningful engagement, there’s very little going on.  Read more…

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