The CEO behind Tide Pods wants your help to stop this madness

Tide Pods are absolutely not for eating, according to the CEO of the company that manufactures the delicious-looking little blobs.

David Taylor, the CEO of Procter & Gamble, penned a statement Monday to all the people in this wide and strange world who have now embarked on one of the weirdest ways natural selection has taken it’s course: the Tide Pod challenge. 

P&G’s CEO broke his silence on the bizarre trend that’s swept over us like a toxic wave, blaming the internet in general, and attempting to explain that random safety video featuring Rob Gronkowski that was released last week. 

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