Tide’s new ‘Eco-Box’ looks a whole lot like boxed wine

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The great Tide Pod panic was nearly a year ago, but Tide is still at it. This week, they announced yet another forbidden treat: Tide Pod boxed wine.

Obviously, don’t drink it. It is laundry detergent. And its real name is the Eco-Box, which Procter & Gamble unveiled last Friday in an attempt to make its product cheaper and easier to ship — and thus more e-commerce-friendly. It’s also made up of 60 percent less plastic than Tide’s standard bottle of the same size.

But it’s hard to get past that Franzia look, especially considering Tide’s leadership in the “things that look delicious but will poison you” product category.  Read more…

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Move over Tide Pods, police are cracking down on a dangerous Ikea challenge

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It seems the internet can’t get enough of dangerous challenges. 

UK police have issued a warning about a teen craze called the “24 hour challenge” after an 11-year-old went missing while sleeping over in Ikea. 

11-year-old Kaden Mirza from Sheffield, UK, was reported missing earlier this week after he didn’t return home from school. Mirza was found the following day after having spent the night inside Ikea as part of the viral internet trend. The boy’s father, Abid Mirza, posted a warning to parents on his Facebook—which has since been made private—stating that his son had been participating in a “stay in Ikea overnight and not get caught challenge.”  Read more…

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Tide Pods and Valentine’s Day go hand in hand this year

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OK, I feel obligated to begin this by saying you should not eat Tide pods no matter how tempting they look and no matter how much you love forbidden snacks

But, if you love the idea of this dumb challenge sweeping the nation and you feel good about Valentine’s Day as a holiday, you might be one of the few people considering giving the gift of detergent on Feb. 14 this year. 

Not quite sure how to make Tide pods a presentable present for your lover? Twitter user @high_tower has an idea. She hilariously created the American Association of Poison Control Centers’ worst nightmare onto a box of chocolates and voila, there you have it—a perfect photoshopped gift for the meme lover/actual lover of your life.  Read more…

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The number of teens eating Tide Pods is skyrocketing

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Brace yourselves: there has been an embarrassing uptick in the number of teens eating Tide Pods.

With a “HIGH ALERT,” the American Association of Poison Control Centers (AAPCC) shared an urgent press release on the current state of Tide Pod consumption in the United States. 

“Last week, AAPCC reported that during the first two weeks of 2018, the country’s poison control centers handled thirty-nine intentional exposures cases among thirteen to nineteen year olds,” the report read. 

That number didn’t last long, however.  “That number has increased to eighty-six such intentional cases among the same age demographic during the first three weeks of 2018.” Read more…

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CTRL+T podcast: From Tide Pods to the blockchain

 Blockchain has become the latest buzzword in the technology industry, but many people are still in the dark about just what exactly it means. Thanks to Raine Revere, we have a bit of a better grasp on what the blockchain entails as well as some of its implications. As Revere so eloquently put it, “blockchain is a technology that allows for peer to peer transactions,” she explained… Read More

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Tide Pod craze shows there’s such a thing as bad publicity

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It’s the year 2018 and every advancement in our society has been stifled by the consumption of Tide Pods. 

The desire to eat a laundry pod—specifically Tide’s detergent product, packaged in plastic dissolvable packets—has taken over the internet for better or for worse. It’s popped up on pizzas and been recreated as edible donuts, and tweets regarding the consumption of the pods have gone viral countless of times. YouTube even started pulling videos of people eating them (please, for the love of laundry, don’t eat Tide Pods). 

Brand awareness has probably never been higher for Tide than it is today, but the whole idea that “there’s no such thing as bad publicity” doesn’t quite work in the age of the internet anymore—and whether or not the 7-year old product will survive is unknown. So what’s Tide to do next?  Read more…

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Please spare a thought for the manager of Tide’s Twitter account

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Our sympathies are with the Tide social media manager.

As teens participate, pretend to participate, and talk about participating in the Tide Pod Challenge, the official Tide Twitter account has assumed the unofficial role of emergency services referral center. 

In the past few days, @Tide has responded to five people claiming to have ingested Tide Pods. Tide Pods, of course, are not safe for consumption, despite looking extremely delicious and starring in a wildly popular meme.

Contact your doctor or your local poison control center. When you’re feeling better, please call us at 1-800-879-8433. We’re open M-F from 9-6 ET.

— Tide (@tide) January 18, 2018 Read more…

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It was only a matter of time: The Tide Pod doughnut is born

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Who says you can’t eat Tide Pods?

Okay, well, the answer is everyone, including the makers of Tide Pods (and Rob Gronkowski). But if you were searching for a way to skirt the rule and still satisfy your meme dreams, Hurts Donuts had you covered on Wednesday.

For one day only, the Springfield, Missouri, doughnut shop offered a Tide Pod doughnut — a pleasant alternative to poisoning yourself with a laundry pod. 

No, they do not look particularly juicy, but the colors are spot-on. Most of all, it just looks like a really good yeast donut.

Overall, it seems that that customers were big fans of the breakfast treat, including local resident Clayton Cheatum, who delivered a delightful review to local NBC affiliate KSN. Read more…

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