The email problem no one is talking about: mistaken identity

This post is part of Me, online, Mashable’s ongoing series digging into online identities.

In 2009, a San Francisco web strategist named Tim — last name withheld for reasons that will become clear — opened his Gmail to find a message from a Build-a-Bear workshop in St. Louis. The email was addressed to someone called Tamara. 

That’s odd, thought Tim, but thought little more about it. Days later he received an email directed at someone called Toby. It contained photos of a family eating an Easter meal with, his correspondent assured him, “lots and lots of BACON!” 

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