The John Lewis Christmas advert tells a cute story about a little boy and his imagination

In Britain, the Christmas season doesn’t officially begin with lights, mince pies, or shopping holidays.

For many people the bellwether of the season is the blockbuster Christmas ad from department store John Lewis, which is usually designed to tug at the heartstrings enough for you to open your wallet.

In this year’s ad, a child tries to quiet the monster under his bed, and ends up befriending him instead. He has fun with his monster friend every night, and the ad tracks that friendship (and the boy’s imagination) through to Christmas. Read more…

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