The Norwegian curling team’s pants are the real stars of the Olympics

Before the Winter Olympics in 2010, curling pants were fairly nondescript. Curling, as the New York Times later wrote, was a “sport in which athletes traditionally wear black and draw little notice outside curling circles.” 

But the Norwegian men’s team in Vancouver changed everything. Instead of basic black, they wore so-ugly-you’ll-love-them argyle pants in red, indigo, and white — the colors of the Norwegian flag.

Image: Cameron Spencer/Getty Images

Then, in 2014, they cemented their fashion icon status, sporting a wide variety of Norway-themed slacks as they competed in Sochi.  Read more…

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