Tim Cook talks iPhones, Apple Watch, and then quickly gets out of the way at Apple event

The Super Bowl of tech is officially underway, and Tim Cook wants you to know that his team is already solidly in the lead. Possibly because they’re in such good shape? 

The Apple CEO addressed a crowd of journalists, fanboys, and Apple employees Wednesday morning at the Steve Jobs Theater, with all the pomp and circumstance we’ve come to expect from the company that gave us “one more thing.” It just so happens, of course, that the one thing turns out to be three things this year. 

But before Cook got to the main event, the new iPhones, he started off with something a little more prosaic: the Apple Watch. He noted that it’s not just the number-one selling smartwatch, but “the number one watch, period.”  Read more…

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