Uber’s rider loyalty program crushes Lyft’s with more rewards

In the wake of a similar announcement from its chief rival Lyft, Uber announced a rider rewards program Wednesday to give loyal users perks for spending money in the app.

The program is almost exactly like the new Lyft Rewards program in that both track points you’ve accumulated in the app and give you rewards once you hit a certain milestone — and both are similarly named. But the two diverge from there.

Image: Uber

Uber’s new rewards program gives one point for every dollar spent on Uber Pool rides and Uber Eats orders. It also gives two points for ordering an UberX, UberXL, Select, or WAV ride, and three points for ordering Black and Black SUV rides. Read more…

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