Uh oh, looks like that ‘Justice League’ Rotten Tomatoes score could be bad

One day, 16 hours, 10 minutes and 0 seconds – that’s how much time Warner Bros. is allowing between the embargo lift on reviews for Justice League and its first public screenings.

And if history tells us anything, that means the most ambitious DC Extended Universe film to-date could also be among its worst-reviewed.

A couple of months ago, we took a look at the relationship between critics’ embargo times and release dates (as well as other studio marketing behavior) and found a striking correlation: When they allow more than two full days for critical consensus to gather, the scores tend to be fresh (above 60%). Anything at two days or less trends toward rotten.  Read more…

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