Why Ashley Madison still isn’t dead

Ashley Madison prioritizes discretion. That shouldn’t be surprising for a dating site focused on infidelity, but it’s quite ironic given a 2015 scandal that exposed email addresses, credit card transactions, and the personal information of 32 million users. 

At least two Ashley Madison users reportedly committed suicide in the wake of the massive hack and celebrities such as 19 Kids and Counting star Josh Duggar were publicly shamed for paying for an extramarital affairs website. 

But while many predicted no chance of recovery and branding experts suggested the company must change its name, Ashley Madison surprisingly continues to live and even brandishes its same slogan: “Life is short. Have an affair.” (despite dropping it in 2016). In fact, Ashley Madison has been growing. It now claims 191,000 daily active users. Of course, that doesn’t encompass everyone since not every affair means texting via Ashley Madison everyday. A company spokesperson told Mashable more than 1.4 million unique connections are made every month and more than 1.5 million messages are sent each day.  Read more…

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