Why modern life needs modern banking

Advertising Content from Citi

From eschewing bar soap to saying no to mayo, Millennials just want to do things differently—and that’s true in many ways, including reimagining how our society views common life decisions.

Mostly, that means giving today’s rising generations more time before diving into major personal and financial changes. Compared to Boomers and Gen X, Millennials are marrying later, buying homes later, having children later—and that’s if they’re doing these things at all

Why the delay? For many Millennials, it comes down to their finances. They want to feel a stronger sense of personal financial stability before undertaking a transformative endeavor like marriage or starting a business. This makes sense for a generation raised in the shadow of the 2008 recession, who treat banks differently than previous generations. A recent Gallup report shows only 66% of Millennials have visited a physical bank in the past six months, compared to 81% of Boomers. Where, then, are they banking? Read more…

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