YouTube to double pre-roll ads, so there’s less interruption later

It’s a familiar bugbear.

There you are, watching a nice, long YouTube video, when an ad — usually with a stock soundtrack of a jangly ukulele and a glockenspiel — annoyingly rams itself somewhere midway.

YouTube has a TV-inspired solution to the issue, announcing it will trial running two skippable pre-roll ads together, as per a blog post published Wednesday.

Image: YouTUbe

That means it’s less likely that ads will pop up in the middle of a video, with YouTube estimating users will experience up to 40 percent fewer interruptions by ads in a session. Read more…

More about Tech, Youtube, Advertising, Big Tech Companies, and Tech