Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud. It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the […]
View More Adobe to acquire Magento for $1.68BCategory: Adobe
Adobe CTO leads company’s broad AI bet
There isn’t a software company out there worth its salt that doesn’t have some kind of artificial intelligence initiative in progress right now. These organizations understand that AI is going to be a game-changer, even if they might not have a full understanding of how that’s going to work just yet. In March at the […]
View More Adobe CTO leads company’s broad AI betLessons from cybersecurity exits
Mahendra Ramsinghani Contributor Mahendra Ramsinghani is the founder of Secure Octane, a Silicon Valley-based cybersecurity seed fund. More posts by this contributor Is Symantec getting ready to buy Splunk? Can the security community grow up? To: ceo@cybersecuritystartup.com Subject: Lessons from cybersecurity exits Dear F0und3r: What a month this has been for cybersecurity! One unicorn IPO […]
View More Lessons from cybersecurity exitsApple’s 2019 Mac Pro will be shaped by workflows
A year ago, I visited the Apple campus in Cupertino to figure out where the hell the new Mac Pro was. I joined a round table discussion with Apple SVPs and a handful of reporters to get the skinny on what was taking so long. The answer, it turns out, was that Apple had decided […]
View More Apple’s 2019 Mac Pro will be shaped by workflowsAdobe brings more of its AI smarts to its video tools
Right in time for NAB, Adobe today announced the latest updates to its Premiere CC and After Effects CC video editing and motion graphics tools. The general theme of this release is the introduction of two new AI-powered tools that will make the life of editors easier, as well as a variety of small updates […]
View More Adobe brings more of its AI smarts to its video toolsAdobe updates Lightroom CC and Classic with improved profile support
Adobe is launching an update to its Lightroom photo management and editing apps today. We’re not talking about any revolutionary new features but there are a few updates here that’ll make life for photographers a bit easier. Since the end of last year, there isn’t just one canonical “Lightroom” anymore, of course. With Lightroom CC […]
View More Adobe updates Lightroom CC and Classic with improved profile supportAs marketing data proliferates, consumers should have more control
At the Adobe Summit in Las Vegas this week, privacy was on many people’s minds. It was no wonder with social media data abuse dominating the headlines, GDPR just around the corner, and Adobe announcing the concept of a centralized customer experience record. With so many high profile breaches in recent years, putting your customer […]
View More As marketing data proliferates, consumers should have more controlIoT devices could be next customer data frontier
At the Adobe Summit this week in Las Vegas, the company introduced what could be the ultimate customer experience construct, a customer experience system of record that pulls in information, not just from Adobe tools, but wherever it lives. In many ways it marked a new period in the notion of customer experience management, putting […]
View More IoT devices could be next customer data frontier7 online classes on video editing to help you make the next big blockbuster hit
There is plenty of great video editing software out there. Finding a program that you like is easy, but finding the time to learn how to use one is far more challenging.
SEE ALSO: Best photo editing software for your desktop
Learning something new ta…
Adobe wants to be your customer experience record keeping system
For years, the goal of marketers was to understand the customer so well, they could respond to their every need, while creating content specifically geared to their wishes. Adobe Cloud Platform has long acted as a vehicle to collect and understand customer data inside the Adobe toolset, but today Adobe took that a step further. […]
View More Adobe wants to be your customer experience record keeping systemSave $40 on Photoshop Elements 2018 while Amazon has it on sale
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We’ve written before about Adobe Photoshop Elements and wh…
Adobe brings more AI smarts to its Experience Manager
Unless you’ve ever used it, chances are you’ve never heard of Adobe’s Experience Manager. Inside of large enterprises, though, it’s among the most popular cross-platform content management systems for marketing teams and those who have to manage large online stores. Today, the company is launching an update to the Experience Manager that brings a number of new… Read More