An issue at Apple appears to be resulting in app developers getting emails of ad spend and install summaries for apps belonging to other developers. The issue — which appears specific right now to developers using Search Ads Basic, pay-per-install ads that appear as promoted apps when people search on the App Store — was raised on Twitter by a number of those affected,… Read More
Category: app store ads
Apple introduces a new pay-per-install ad product called Search Ads Basic
Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” branding signals that this product is being aimed at smaller developers compared with the existing Search Ads product, which is now being renamed to Search Ads Advanced. Launched last year, Search… Read More