China’s largest search engine Baidu is getting an offline revenue boost after it led a $300 million strategic round in Xinchao Media, a company that shows people ads when they’re waiting for an elevator – or stuck in one. The tie-up will see the partners collaborate on data integration that knits reams of search data […]
View More Baidu leads $300M investment to bring its search smarts to elevator adsCategory: search ads
Apple’s Search Ads expand to six more markets in Europe and Asia
In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to more countries, including France, Germany, Italy, Japan, South Korea, and Spain, bringing the total number […]
View More Apple’s Search Ads expand to six more markets in Europe and AsiaApple says a processing error led it to send developers wrong app install and ad spend details
Yesterday, we noted and reported on how Apple was sending developers emails with install and ad spend details for other developers’ apps. Today, Apple has sent out a note to developers to say that a processing error caused the problem, and that in the future it will only send alerts by email, but that developers will have to log in to their accounts to see any actual numbers or other… Read More
Apple is sending some developers ad spend and install details for other people’s apps
An issue at Apple appears to be resulting in app developers getting emails of ad spend and install summaries for apps belonging to other developers. The issue — which appears specific right now to developers using Search Ads Basic, pay-per-install ads that appear as promoted apps when people search on the App Store — was raised on Twitter by a number of those affected,… Read More
Apple introduces a new pay-per-install ad product called Search Ads Basic
Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” branding signals that this product is being aimed at smaller developers compared with the existing Search Ads product, which is now being renamed to Search Ads Advanced. Launched last year, Search… Read More