Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to using location markers in the real world that trigger AR experiences in a precise location. Spotted today, Facebook confirms to TechCrunch that it’s testing the feature in closed beta with promotions for the upcoming Ready Player One and Wrinkle In Time films. And in April, it plans… Read More
Category: Facebook Camera Effects Platform
Facebook won’t retreat from Stories as it adds desktop posting
Facebook Stories might feel redundant because 300 million people use its other Snapchat clones on Instagram and WhatsApp. But Facebook is convinced that the narrative, ephemeral, camera-first format is the future of sharing… and advertising. So Facebook is doubling down on Stories by testing the ability to create them from desktop, and a much more prominent placement for viewing. Read More