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Facebook launches AR effects tied to real-world tracking markers

sudshr47 March 9, 2018

Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to using location markers in the real world that trigger AR experiences in a precise location. Spotted today, Facebook confirms to TechCrunch that it’s testing the feature in closed beta with promotions for the upcoming Ready Player One and Wrinkle In Time films. And in April, it plans… Read More

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Snapchat launches augmented reality developer platform Lens Studio

sudshr47 December 14, 2017

Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today Snap launches the Lens Studio AR developer tool for desktops so anyone can create World Lenses t…