A leaked look at Facebook’s influencer search engine for advertisers

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out […]

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Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest

Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, and YouTube can command prodigious fees based on their audience size and engagement: some data suggests that a single video on YouTube by a top influencer […]

View More Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest

3 hidden travel destinations in Vietnam that will blow your mind

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In partnership with Uber & Canon

Discover your own #hiddencities

Walking through the streets of Ho Chi Minh City can be an overwhelming experience: Vendors are parked up on both sides of the road — peddling everything from homemade snacks to fresh fruit — while scooters, bicycles, and plastic dining chairs fight for every inch of the remaining street real estate. With so many sights, sounds, and smells deluging the senses, some peace and quiet can be hard to come by.

For all its frenzied charm, the Vietnamese capital does have its moments of tranquility — but many of them will require you to dig deeper. With that in mind, Uber has set out to unearth the hidden gems that capture something different from the city’s usual hustle and bustle.  Read more…

More about Travel, Photography, Vietnam, Influencers, and Explore

View More 3 hidden travel destinations in Vietnam that will blow your mind

Goxip raises $5M led by Meitu to build an influencer marketing platform for fashion in Asia

 Goxip, a Hong Kong-based social shopping service, has raised $5 million to branch out into influencer marketing.
The investment was led by Meitu, the $6 billion Hong Kong-listed company that develops selfie apps and selfie-optimized phones, with participation from Hong Kong conglomerate Nan Fung Group via its inaugural Mills Fabrica Fund.
Others who took part include a trio of young female… Read More

View More Goxip raises $5M led by Meitu to build an influencer marketing platform for fashion in Asia

Facebook launches Creator app for influencers to build video communities

 Facebook wants to turn mindless, passive video consumption into “time well spent,” and now it’s giving social media stars a powerful tool to foster communities around their content. Today Facebook launches Facebook Creator, offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger… Read More

View More Facebook launches Creator app for influencers to build video communities