Zendesk has always been strongly focused on customer service in the cloud. They began to look at this more broadly in September when they purchased Base to move into sales automation and CRM. Today, the company announced Zendesk Sunshine, a new platform for creating customer-focused applications on top of Zendesk’s toolset. All of this appears […]
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Zendesk expands into CRM with Base acquisition
Zendesk has mostly confined itself to customer service scenarios, but it seems that’s not enough anymore. If you want to truly know the customer behind the interaction, you need a customer system of record to go with the customer service component. To fill that need, Zendesk announced it was acquiring Base, a startup that has […]
View More Zendesk expands into CRM with Base acquisition