The company says it won’t use plastics straws and some plastic bottles by 2025. While not the first company to grow a conscience about the issue, they are one of the largest. Read more…
More about Mashable Video, Climate Change, Plastic Waste, Recycling, and Nestle
View More Nestlé making moves to slow the Earth’s decline into plastic hellWhile Facebook continues to repair its image with consumers disenchanted with the social network’s role in disseminating misleading or false information and mishandling their personal data, it’s ironically been finding some traction for its enterprise-focused service, Workplace. Today, the company announced that it has added another huge company to its books today: Nestle, the coffee, chocolate […]
View More Workplace, Facebook’s enterprise platform, adds another major customer, NestleGoogle’s Unskippable Ads team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served them up on YouTube and reached 20 million impressions. Ben Jones, creative director at Unskippable Labs, explained that there are certain axioms […]
View More Google created a fake pizza brand to test out creative strategies for YouTube adsRyan Caldbeck Contributor Ryan Caldbeck is the founder and chief executive of the consumer and retail investment marketplace CircleUp. More posts by this contributor What Silicon Valley tech VCs get wrong about consumer investing We are on the verge of a consumer M&A avalanche The world of consumer goods is changing. Consumer tastes are becoming […]
View More To win back consumers, big brands should invest in R&D and innovation
David Barber, the storied owner of the Blue Hill restaurant, farm, and hospitality consulting mecca (a favorite of President Barack Obama and First Lady Michelle Obama), has long been an angel investor in startup companies.
Individually, he’s backed companies like Sweetgreen, the fast casual farm-to-table restaurant chain, that share Blue Hill’s focus on sustainable products and… Read More
It’s a serious charge: Nestlé has been accused of taking millions of gallons of water more than it has right to from San Bernardino National Forest in Southern California.
SEE ALSO: Is tap water safe to drink?
The Swiss company, which sells Arro…