Pepsi this morning announced its intentions to buy Tel Aviv-based beverage company SodaStream for $3.2 billion. The deal comes as more consumers are turning away from sugary beverages and toward more sustainable, in-home options. The acquisition, which has been unanimously approved by PepsiCo’s shareholders, comes as the soda company is looking to diversify its portfolio […]
View More Pepsi is buying SodaStreamCategory: Pepsi
To win back consumers, big brands should invest in R&D and innovation
Ryan Caldbeck Contributor Ryan Caldbeck is the founder and chief executive of the consumer and retail investment marketplace CircleUp. More posts by this contributor What Silicon Valley tech VCs get wrong about consumer investing We are on the verge of a consumer M&A avalanche The world of consumer goods is changing. Consumer tastes are becoming […]
View More To win back consumers, big brands should invest in R&D and innovationNo one asked for it, but Salted Caramel Pepsi is here
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Salted caramel, the it-girl flavor of a few years back, has arrived in soda form.
Pepsi is releasing a salted caramel variant of the cola-flavoured drink in the U.S., as part of a suite of products in time for the holiday season.
The company describes it as an “indulgent new, limited-time flavor which blends the refreshing taste of cola with a delicious caramel finish.”
Love salted caramel but in Pepsi? That sounds awful.😝 pic.twitter.com/t5sG0UmWeg
— Chris (@chris_runs09) November 9, 2017
As for what it actually tastes like, Today describes it as “not bad” but lacking the “salty kick” which often comes with salted caramel. Read more…
More about Food, Holidays, Pepsi, Drinks, and Holidays 2017
View More No one asked for it, but Salted Caramel Pepsi is here