Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to be easier for older people to use, and its using data to power an algorithmically sorted… Read More
Category: snap inc
Snapchat share price craters on weak revenue and user growth in Q3 2017
Snap’s losing streak continued with today’s Q3 2017 earnings report that saw it miss financial expectations and add just 4.5 million users. Snap earned $207.9 million in revenue with a loss of $0.14 per share, compared to expectations of a $237 million in revenue and a loss of $0.15 EPS. The 178 million total daily users equates to a 2.9% quarter-over-quarter user growth rate… Read More
Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play
As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising. TechCrunch has learned that the company has acquired Metamarkets, an ad tech startup that provides programmatic ad data-related services to marketers, such as a data dashboard to measure how campaigns… Read More