Water-resistant Converse sneakers are here for those rainy days

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Soggy Converse sneakers are pretty much a given if it starts to drizzle. But with the sneaker company’s new Urban Utility line, a little rain won’t dampen anyone’s day.

Converse, owned by Nike, teamed up with Gore — the company known for its GORE-TEX fabric invented in 1969 — to create water-resistant sneakers and clothes. The shoes aren’t bonafide rain boots, but they use Gore’s weather-proofing technology in the seams to make streetwear a bit tougher in the elements. 

Gore might be known for its weather-proofed clothing and footwear, but the company also makes medical products, cleaning products, and other fabrics. Read more…

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Take a sneak peek into the exciting future of sneaker tech

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Inhaling a whiff of that new shoe smell is practically a transcendent experience for fervent sneakerheads

For athletes, trying on a new pair of kicks taps into another invigorating feeling: Triumph on the track or field. After all, the right gear — and shoes in particular — can be a determining factor when it comes to crossing the finish line mere milliseconds ahead of the competition.

But bringing shoes from concept to shelf has not traditionally been a quick process. In fact, industry standard — which includes the entire design and product development process — is around 18 months. Read more…

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