Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA

On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites gathered to see the debut of Nike’s most ambitious SNKRS stash drop. Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment, the collaboration between […]

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Nike’s Vaporfly Elite FlyPrint leans hard into computational design

Computational design is the hottest phrase in manufacturing and 3D printing at the moment. It’s changing the way people make all kinds of goods, and Nike used it to design and manufacture its new Vaporfly Elite FlyPrint shoe, which it’s announcing today. The shoe is a specialized edition of its Zoom Vaporfly Elite 4%, which was […]

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Koio, a direct-to-consumer leather sneaker brand, picks up $3 million

Retail has been revolutionized over the last decade, with brands like Casper and Warby Parker offering high-quality goods at lower costs simply by selling them through the internet. Koio, a relatively new high-end sneaker brand, is looking to get in on the new retail wave, and the company has some fresh cash to do it. […]

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5 food-inspired sneakers that actually worked

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The world of sneakers and the world of food may seem like an odd pairing, but the two can often combine to create some surprisingly great results.

Maybe the most recent example of this was Pizza Hut’s Pie Tops II, which released at the start of last month alongside the men’s NCAA Tournament and gave fans a way to order pizza directly from the tongue of their shoes.

It was a bit of a gimmick, but — minus ridiculous branding — the shoes themselves actually aren’t all that bad. And that’s a sentiment that rings true to most if resale prices are any indication at all.  

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Nike’s Sony PlayStation-themed sneakers are so nerdy, and everyone loves it

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Love PlayStation? Love Nike? Perfect, because these are the kicks for you — even if you don’t like basketball.

George Paul, small forward on the Oklahoma City Thunder, worked with Nike and Sony to create the PG-2 “PlayStation” sneakers, one of the nerdiest, tech-infused sneakers ever created. 

Designed by Tony Hardman, the same lead designer behind Paul’s first sneaker, the PG-1, the new model (in case it wasn’t already completely obvious) is inspired by a PlayStation 4 and its DualShock 4 controller.

Paul says he wanted to make a PlayStation-themed sneaker because he considers himself “one of the biggest gamers in the NBA” and he’s taken his gaming with him everywhere, ever since he received a PlayStation 2 for Christmas as kid. Read more…

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Highsnobiety secures $8.5M from Felix Capital to woo millennial males

 Highsnobiety has come a long way. What began as a sneaker passion blog in 2005 now attracts upwards of 9 million visitors monthly to its site containing news and analysis of high fashion, streetwear and culture. The site has attracted a highly influential audience of young, educated and affluent, mainly millennial male, readers. These are the hard-to-reach people even social media isn’t… Read More

View More Highsnobiety secures $8.5M from Felix Capital to woo millennial males