Mozilla has rolled out what it bills as enhanced and simplified controls for Firefox users to manage how they block trackers. An update to its browser software, released today, offers a redesigned interface which includes new controls that let users choose from ‘standard’, ‘strict’ or ‘custom’ settings to help them control online trackers. Trackers refer […]
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GDPR has cut ad trackers in Europe but helped Google, study suggests
An analysis of the impact of Europe’s new data protection framework, GDPR, on the adtech industry suggests the regulation has reduced the numbers of ad trackers that websites are hooking into EU visitors. But it also implies that Google may have slightly increased its marketshare in the region — indicating the adtech giant could be winning […]
View More GDPR has cut ad trackers in Europe but helped Google, study suggests