Category: behavioral advertising

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Even the IAB warned adtech risks EU privacy rules

sudshr47 February 21, 2019

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]

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Mozilla streamlines Firefox tracker blocking controls

sudshr47 January 29, 2019

Mozilla has rolled out what it bills as enhanced and simplified controls for Firefox users to manage how they block trackers. An update to its browser software, released today, offers a redesigned interface which includes new controls that let users choose from ‘standard’, ‘strict’ or ‘custom’ settings to help them control online trackers. Trackers refer […]

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Most Facebook users still in the dark about its creepy ad practices, Pew finds

sudshr47 January 16, 2019

A study by the Pew Research Center suggests most Facebook users are still in the dark about how the company tracks and profiles them for ad-targeting purposes. Pew found three-quarters (74%) of Facebook users did not know the social networking behemoth maintains a list of their interests and traits to target them with ads, only […]

View More Most Facebook users still in the dark about its creepy ad practices, Pew finds