Everything you need to know about the internet’s new obsession with eating Tide pods

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Rule number one is do not believe everything you read on the internet—especially if someone is encouraging you to eat Tide pods.

Seriously.

Over the past week, Twitter has been filled with people talking about eating Tide pods—those convenient liquid laundry detergent alternatives—and it’s really strange but also incredibly hilarious. But, uh, why is this all happening exactly? Here’s what we know.

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