Facebook admits splitting the News Feed in two was a dumb idea

Facebook just did something it very rarely does: admit it was wrong.

The social network is officially ending both iterations of its “Explore Feed” feature, which created two separate feeds for users.

To recap: Facebook has been experimenting with two different versions of an Explore Feed feature. The first was a dedicated tab that surfaced content from pages you didn’t follow based on Facebook’s understanding of your interests. 

The second, which was confusingly also called Explore Feed, was a more aggressive experiment that launched last fall in six countries, which created one feed just for posts from friends and another feed for all content from pages — that is, posts directly from a brand, group, or publisher. Read more…

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