McDonalds flipped its golden arches for International Women’s Day and received a torrent of Twitter burns

The Quarter Pounder would like women to know he cares.

To celebrate International Women’s Day, McDonalds decided to offer paid maternity leave flip their brand logo upside down, turning the infamous “M” into a “W.” The “W” stands for women.

It’s what Susan B. Anthony always dreamed of <3 

The “M” “W” connection has long been a source of confusion for many in the Scrabble/Bananagrams community. But this action has many accusing the brand of performing yet another empty PR stunt.

“If McDonald’s wants to empower women, it should start by protecting the women who cook and sell the company’s food every day while facing sexual harassment and discrimination on the job,” Alexis Harris, a McDonalds worker from Riverview Florida said in a public statement. “That’s why we’re fighting not just for $15 an hour, but for the right to a union so women can demand real protections and respect from McDonald’s – not just a cheap PR stunt.” Read more…

More about Mcdonalds, Twitter Reactions, International Women S Day, Women S Rights, and Culture